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3D and AR for companies

3D configurator and AR for your products.

Customers build the product on your website themselves: dimensions, materials, colours and modules. They see it in 3D right away, and with one tap they place it at home in real size. No app needed.

  • Works on desktop, phone and tablet
  • AR on iPhone and Android, nothing to install
  • Built into your website or webshop

For manufacturers of furniture, fireplaces, bathrooms, prefab houses and anyone selling a product in many variants.

TECTA online configurator: chair with frame and upholstery options
From a project · TECTA configurator
Live demo

Try it yourself, ideally on your phone.

Change the colour or material, then tap Start AR: the product appears in your room in real size. On a computer, scan the QR code with your phone.

From a project

Le Feu fireplace

Pick the colour of the dome and legs, then place the fireplace in your living room.

Open full screen ↗
Scan with your phone and place the product in your room.

AR works in Safari on iPhone and in Chrome on Android.

References

Configurators and AR that work for real customers.

A selection of projects for manufacturers and brands.

  • TECTA
    Germany · furniture

    TECTA

    Online configurator with WebAR on the manufacturer's website: 24 products and 326 materials. Customers choose the frame, weave and upholstery, then place the chair in their own space.

    Configurator on tecta.de ↗
  • Le Feu
    Fireplaces

    Le Feu

    “Build your own fireplace” configurator: model and colour of the dome, legs, bowl and burner, with the price of the chosen version and AR.

    Configurator on lefeufires.com ↗
  • Mr. Fill
    Netherlands · solar compacting bins

    Mr. Fill

    3D configurator with a quote request: type, size, foundation, colour, sticker and extras. The product can also be viewed in AR at real size.

    AR demo ↗
  • Pride
    Croatia · boxing gear

    Pride

    Glove configurator connected to the webshop: customers colour every part of the glove, add a logo and order straight away.

    Pride configurator ↗
  • Plastika Skaza
    Slovenia · household products

    Plastika Skaza

    Organko composters in 3D and AR, in every colour. For Skaza we also built a virtual WebAR office and shop.

    AR demo ↗
  • Končar – Electric Vehicles
    Croatia · trains

    Končar – Electric Vehicles

    A 75-metre electric train in WebAR: the whole train at real size, e.g. on a platform, on a phone or tablet.

  • Slovenia · unmanned aircraft

    C-astral

    3D model of a drone in WebAR: the aircraft in real size, on a phone or tablet.

  • Zvjerići🏆 MIXX 2024
    ZOO agency for Konzum

    Zvjerići

    Seven animated characters from Konzum's campaign in WebAR: a QR code opens the character, and one tap places it in the room.

    MIXX Awards Croatia 2024 · Best Tech & Innovation

    About the project ↗
How we work

From your CAD to a configurator in your webshop.

  1. 01

    3D model from CAD or photos

    Send us CAD files or technical drawings. If you don't have them, we build the model from photos and measurements. The model is light enough for the web and looks like the real product.

  2. 02

    Configurator rules

    Together we list what customers can choose: dimensions, materials, colours, modules and extras, and what goes with what.

  3. 03

    Built into your website or webshop

    The simplest way is an iframe: one block of code on the product page, on any website. It can go deeper too, connected to the cart or an enquiry form.

  4. 04

    Price or enquiry

    The configurator shows the price of the chosen version or sends you an enquiry with the exact configuration, whichever suits you.

  5. 05

    Hosting and maintenance

    The configurator runs on our server, with the first year of maintenance included in the build, or we hand it over to your server or webshop.

What the build includes

  • 3D models and materials for every variant
  • Configurator with your rules and your look
  • AR on iPhone and Android, no app
  • Integration into your website or webshop, and testing
  • The first year of hosting and maintenance, if the configurator runs on our server

On our server or yours

  • On our server: after the first year, an annual package with hosting, backups, keeping up with new versions of browsers, iOS and Android, and fixes
  • On your server or in your webshop: we hand the configurator over and no annual maintenance is needed
  • New products, features and bigger changes are always agreed separately

A configurator embedded as an iframe keeps working when you change or upgrade your webshop. For deeper integration, with the cart or an enquiry form, we agree up front who maintains that connection.

Frequently asked questions

Do customers need an app?

No. The configurator and AR run in the browser: Safari on iPhone, Chrome on Android and any browser on a computer.

We have our own webshop. How does the configurator connect?

Usually as an iframe on the product page, which works with any webshop. If you want the selection to go into the cart or an enquiry form, we agree the integration with your developer or platform.

Does the configurator have to run on your server?

No. It can run on our server, with the first year of maintenance included in the build and an annual package after that. It can also run on your server or in your webshop: then we hand it over and no annual maintenance is needed.

What if our range changes?

We add new colours, materials and products to the existing configurator. Small changes are quick, while new products and features are built separately by agreement.

What do you need from us?

CAD files or technical drawings, a list of materials and colours with photos or samples, and the rules for what goes with what. If you're missing any of it, we help you put it together.

What else we do

3D and AR beyond the webshop.

Končar train in AR at real size on a station platform
From a project

Trade fairs and sales presentations

Show large products, such as machines, vehicles and houses, in real size on a phone or tablet, with no transport or set-up.

Example: Končar's 75-metre train

Flight simulator in the Dronovi STEM app
From a project

Simulators and training

Interactive 3D applications for learning, step by step, how to assemble or operate a device.

Example: the flight simulator in the Dronovi STEM app

Zvjerići character in WebAR
From a project

AR campaigns for brands

A QR code on packaging, a poster or in a catalogue opens a 3D character or product in the customer's space.

Example: Zvjerići for Konzum, MIXX 2024 award

Contact

Send us your product and we'll suggest a configurator.

A link to the product and a few sentences about what customers choose are enough. We'll get back to you with a proposal and a quote.

Otokar Crnalić, founder
otokar@divisionxr.com · +385 91 886 4391